Search Engine Optimization (SEO)
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SEO can be defined as the activity of optimization Web pages or whole sites in order to make them more search engine-friendly, thus getting higer position in search results.
Although SEO helps to increase the traffic to one's site, SEO is not advertising.Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is ti get top placement because your site is revelant to a particular search term, not beause you pay.
Search Engine Optimization (SEO) is often considered the more technical part of Web Marketing.This is true because SEO does help in the promotion of sites and at the same time it requires some technicle knowledge- at least familiarity.
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Basically Search Engine Optimization is performed by two techniques.
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1. On Page Search Engine Optimization
2. Off Page Search Engine Optimization
"On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.HTML codes, and Keywords with respectly off page.
"Off-page" optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.Optimization deals with different types of submissions such as Search Engine Submission, Directory Submission, Blog posting, Article Submission, Social Bookmarking, Press Release, Forum Posting.
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